Why should a financial professional use the CLPR^TM – or Customized Longevity Planning Report^TM? We’ve talked to many planners and advisors, and we’ve discussed many advantages. These are the leading ones.

1. The CLPR makes you unique. Using it sets you apart in your profession, which is a) good for retaining current clients and b) good for attracting new ones.
   
   
2. Not only unique – but better. The CLPR gives you a competitive edge over other planners (at least until they find out about it!). You’ll be basing plans on a detailed, customized analysis of your client’s longevity. They’ll be basing plans on statistics that apply to a broad population – or indiscriminately assuming every client will live to be 105.
   
   
3. The CLPR helps you do a superlative job. The information in the CLPR puts a sound platform under your financial and strategic expertise. It sets you up to do your best work!
   
   
4. Using the CLPR provides a “third-party-endorsement” for your recommendations. The medical, underwriting and statistical science of 21st Services is on your side!
   
   
5. The CLPR gives your recommendations a basis the client really “gets.” Clients obviously don’t know as much about financial instruments, asset allocation, investment horizons and tax strategies as you do. So a lot of what you tell them is abstract. They have to take a lot on faith. When you use the CLPR, they suddenly have a touchstone that’s understandable, concrete and vital. Now it’s not just “Do it because I’m the expert.” It’s (for example) “Do it because we both know you need a will and an estate plan in light of your 5-year longevity.” Or, “Do it because we know you’re likely to outlive your spouse by 15 years and therefore likely to need someone else to take care of you – paid for by long term care coverage.”
   
   
6. The CLPR gives you more peace of mind. Using it gives you the security of knowing you’ve done all you can to make suitable recommendations for your clients. That’s transparent to clients themselves and, in extreme situations, may help if your recommendations are ever questioned.
   
   
7. Using the CLPR makes it clear you’re not a product pusher. In a world where some planners’ real focus is on products and selling instead of on client needs and meeting them, the CLPR makes it clear where you stand.
   
   
8. Let’s face it: sometimes it’s just good to have something new to talk to clients about. Existing clients may tune out your newsletters, ignore your seminar invitations and find excuses to postpone their annual portfolio reviews. But if you have something really new and really pertinent to their lives as well as to their finances, many of them will sit up and take notice.
   
   
9. Using the CLPR sets the stage for periodic updates. Longevity isn’t a static thing. If you had been born in 1900, your longevity would have been to age 46 (male) or 48 (female). Compare that to a boy born in 2001. He can expect to live to age 74.4, on average.* As medical science advances and living conditions improve, everybody’s longevity changes. But clients change their individual longevity, too, by quitting smoking or losing weight, improving their eating habits, getting more sleep, or reducing stress. Or, on the negative side, by eating more, drinking more, exercising less and developing chronic diseases. Every few years, a longevity analysis needs to be updated. (And we do the updates at a discounted cost.) The results of the longevity update may mean financial strategies should be revised and plans updated.
   
   
10. The CLPR helps you find a good side to bad economic times. When times are good, it can be hard for clients to make the changes their plans and portfolios (and maybe their spending habits) really need. When times aren’t so good, the value of change is a lot easier to see. The CLPR helps you help them make a fresh start and put their financial plans on a stronger, more realistic foundation.